How to build a Business on Instagram: Advice from Business Coach and Social Media Guru Wes Pinkston

Award-Winning San Diego Business Coach Wes Pinkston shares his tips and tricks on how to build a successful company using Instagram. For more information on his Business Coaching Program head to

Take a look around, it’s quite apparent that most people are in zombie mode looking at their phones. Rather than wishing this was not the case and people would connect with you more will not change this phenomenon. As an Entrepreneur and Business Owner it’s vital to recognize trends and consumer behavior so you can place your product or service directly where your ideal customer is focusing their attention.

One channel that is getting a majority of the attention is INSTAGRAM.

Award-Winning San Diego Business Coach Wes Pinkston shares his tips and tricks on how to build a successful company using Instagram. For more information on his Business Coaching Program head to

In this blog post I will break down step by step the actions I have taken to acquire over Hundreds of Thousands of followers for several accounts in various industries.

**QUICK TIP, never take social media advice from ANYONE who can not show you the results with their own accounts** 

Accounts I have built:

@TheBrokeAgent (90,000+ Followers) Co-Built

@PizzaPlusPositivity (23,000+ Followers)

@TheWesPinkston (17,900+ Followers)

@CosmicAwareness (8,200+ Followers)

NOW, Let’s begin!

The First Question you have to ask yourself is why should anyone follow you?

So you are ready to take the stage and begin putting your face and message out to the world, congratulations 🙂 this is a courageous step and you should be very proud of yourself.

Instagram is incredible for building a platform to broadcast your message, the more authentic and real you can be the better, and it will give you an advantage over every other account out there, BE UNIQUELY YOU. Tell your incredible story, even though your life and story may seem boring or basic to you, it could be the inspiration someone else needs to push through a roadblock they are currently facing.

It’s quite simple to acquire a follower but to KEEP THEIR ATTENTION is another task altogether. This will only happen with consistency, consistency with the quantity and quality of your posts and interactions.

Social Media is a long game, just hit singles day in and day out, you’ll have moments where a Home Run may occur but keep solid and consistent technique (like anything) and the results will follow.

What’s The Secret to Social Media Success?


Don’t spend too much time critiquing a post, just launch it! Many of us are hyper critical over every post and we think everyone is going to view our posts under a microscope, this is simply not the case. The More You Post The Better. Chances are your followers won’t even see your posts based on a lot of reasons from timing to competition with more popular accounts, so post A LOT. Some days I post 5 times, some days I post once, but activity and a high number of posts is critical to gaining a large following in the beginning. Once you have reached a certain threshold of organic growth you can slow down but in the beginning go crazy with it!

Prior to doing anything on instagram, make sure your profile is filled out. For inspiration on how it should look and what it should say, find a few accounts that are in your industry that you love and use their bio for inspiration. See Below:

Award-Winning San Diego Business Coach Wes Pinkston shares his tips and tricks on how to build a successful company using Instagram. For more information on his Business Coaching Program head to

(Secret Tip!) For correct spacing on your bio you will have to use your computer browser and log in to, from there, log in to your account, and edit your bio from there so you can bring down certain words and emojis, spacing is HUGE and makes your account POP 🙂

You’ll eventually want to track the analytics so connect your account to Facebook, this requires you to make a business page but it’s worth it.

Just above the URL on your bio, let your followers know what action they should take AND what they can expect once they take the required action, meaning once they click on your website.

For example: “5 Ways to Transform Your Life, Click Below to receive my FREE E-book.”

If you need to shorten your domain name at any point going forward, use BITLY, sometimes blog post links can get lengthy so BITLY will help keep them brief along with helping you track the clicks 😉

(If you don’t have a website, go get one at WordPress or SquareSpace and buy your domain name at GoDaddy) If you need help with this, set up a call with me HERE

Before we bring attention to your account we need to have some content. Meaning, you are going to have to post some photos that followers would Enjoy!

For help designing Instagram Posts use Canva, I won’t spend too much time here on WHAT to post, but the accounts that are the authority in your industry that you follow should give you an idea and inspiration on where to begin, don’t over think it!

If you need help with royalty free stock photos check out: NegativeSpace although there are a ton of other competitive sites just like it.

Once you post a photo, you can use Zapier to automate your workflow, meaning it will automatically post the photo on your other accounts Facebook, Twitter, Linkedin, saving you a bunch of time. Save these posts though, because you can upload them to a service like MeetEdgar that will automatically repurpose your content for you once you set a schedule, saving you even MORE time, which is the name of the game. AUTOMATION!

Now that your account has a professional photo, a bio with properly formatted words and emojis, a call to action leading them to your website, and some valuable and relatable content, we have to bring attention to your account.

I’m only including free methods below, paid advertising is easy but the reality is most of us don’t have a lot of cash to spend on Instagram Ads

These Steps are in no relevant order, they are completely random

The Good ol’ Follow/Unfollow Game (The Lazy Approach):

Depending on your “MORAL COMPASS” and how much getting followers means to you and your account, this is a method that many accounts use.

Depending on the theme of your account, for example, motivational, real estate, food, fitness, select 3 or 4 accounts that are in your space that you have a similar vibe with.

Go to their most recent post and click the “likes” under the photo, this will bring up active accounts that have engaged with this company’s photo.

Simply follow these accounts, there is a high chance that if they like this account they may also like yours, since the message and theme are similar.

You won’t get high quality follows here, and most of them will unfollow you when you unfollow them, a.k.a. wasting your time, there are apps to notify them of this, but if you are strapped for cash and desperate to have thousands of follows because if will make you feel better about yourself, this is your method!

CAUTION: If you don’t want you account to get flagged I’d suggest only following 50-100 people a day, slowly, if you get too crazy and anxious about getting followers here they can flag your account and even terminate it, so proceed with caution, this method is common but I don’t recommend it.

Liking/Commenting (The Slow and Steady Approach):

Warning, this method actually takes time and effort, so if you are looking for something quick and easy  go to #1, if you are on Instagram for the “right” reasons this is the way to go.

Let’s use my account as an example:

Although my Life and Business Coaching practice is located in San Diego, California, I have clients all over the world that I work with over skype. But, I do meet people face-to-face in San Diego so every day I search on Instagram through the places category cities in San Diego. For instance I search “Encinitas,” which is the specific city I live in. For you and your brand, you’ll click “Near Current Location.” Once I search this Instagram will show me the top 9 photos in that city based on Engagement, which doesn’t matter to me. I go to the fourth row, which is the most recent photos in that city. Assuming the photo is not crazy or explicit, be careful what photos you like because people can see this, like the photo and make a meaningful/relevant comment.

Wait, you actually want me to engage with people Wes? Yes, yes I do, This is the point of instagram, to find other accounts in your space and engage with them, it’s a community, ENGAGE. Most accounts get little to no LIKES or COMMENTS so seeing in their notifications “TheWesPinkston liked your post” means a lot to them and more often than not they will click your name and check out your gallery.

Like and Comment on 25-50 photos a day, only if the photo is worthy of it, if it’s a basic post just like it and move on, over the course of a month or two you will begin to see some legit organic growth and traffic to the URL in your bio.

If you are a local business like a coffee shop, search hyper local and location based through the places search. If you are a clothing brand and not concerned about being hyper local then search based on Hashtags, like #Fitness, #Yoga, and do the same like/comment actions.

The Hashtag Block

Hashtags on Instagram are incredibly overrated but that doesn’t mean you shouldn’t use them. I rarely use a hashtag on the original comment section when I post the photo. I do, on the other hand, have a “Hashtag Block” saved in my note section of my phone that I copy and paste on my photo as a second comment.

For example:

Award-Winning San Diego Business Coach Wes Pinkston shares his tips and tricks on how to build a successful company using Instagram. For more information on his Business Coaching Program head to

My original comment for the post above was a few emoji’s, which usually expresses what I’m feeling better than some words, and they are more colorful. When in doubt, use an emoji.

Secondly, I went to my note section of my phone, where I saved the following in the following format:

You need to have 5 .’s (see above) then write down 20 hashtags that are relevant to your business. (I chose hashtag topics that best represent who I am and my Life/Business Coaching program). Once you launch your post, copy and paste it as a comment so you’ll still get the Hashtag traction without ruining the aesthetics of your post.

FYI, this will only help you get a few extra followers and likes, since many automated accounts auto-follow and auto-like based on certain hashtags they saved. On instagram exposure is key so every follow and like counts 😉

Adding Your Post To Instagram Stories

After you post a photo to instagram in the traditional sense, the quickest and easiest way to crop it and add it to “Your Story” is by going to your photo gallery on your phone, cropping it and then taking a screen shot of the photo, assuming you have an iphone, it will have the correct dimensions and will fit in the story mode format.

Adding photos to “Your Story” gives your followers a second chance at seeing your post, since most of your followers won’t scroll down too far, the more opportunities they have the better, and you don’t have to compete with all the other accounts for your followers attention.

Don’t annoy your followers on the story photos, if you are too pushy and selling products every day they will MUTE your stories and most likely never UNMUTE it so less is more here.

I’m going to continually add to this blog post, this should get your started, if you need any help with your business marketing and social media be sure to reach out to me and schedule a call HERE or to find more information on my One-on-One Business Coaching Program Click Here

Communication Breakdown

Does it ever feel like you aren’t speaking the same language as anyone else?

Well… you aren’t. So take a deep breath, your senses haven’t let you down.

One of the most important foundational pieces of any relationship/connection is communication.

Well… What IS communication?

As I’ve looked deeper into the waters of communication I was astounded at what I failed to notice all these years even though I participate in language on a daily basis. Now that I realize what communication is mainly comprised of it does not surprise me to see the difficulty we are having with one another and the social issues at large.

Please note, this is a brief over-simplified blog post about communication, I’ve left quite a bit out that I’ll cover in future posts.

Communication comes in many forms, verbal and non verbal, but for this blog post I would like to focus on the verbal and linguistic form.

The mere act of verbal communication is hardly understood. It’s nothing short of magical that I’m able to almost instantaneously retrieve experiences from my memory (content) and unconsciously put them in a syntactical sequence using symbolic metaphors (context) with little effort so that you understand what I mean. Weird huh?

Daily, I make small mouth noises which travel across space vibrationally, these vibrations enter the listener’s ear, almost instantaneously they draw from their cultural dictionary (similar to a google search) apply meaning to the word and agree that we are on the same page of understanding.

This magic happens so fast that we rarely pay attention to it. Even though we are using the same words as one another, the meanings often differ greatly along with the understandings.

One of the main enemies of clear communication is noise. I’m defining noise in this blog post as distractions, background noise, speech impediments, foreign accents AND the most common one is Semantic Noise. Noise seems to always find a way into any channel of communication, no matter how tightly “sealed” and protected.

An example of Semantic Noise would take place after an abstract statement like: “Wes likes fish.”

One listener may interpret (infuse their own meaning into the word) “Wes likes fish” as in he enjoys the taste of fish as a meal. While another listener may interpret the statement as he enjoys watching fish in an aquarium. Two interpretations that are far different from one another yet stem from the same statement.

Another example would be the following “Sarah hurt me.”

One listener may interpret this as Sarah emotionally hurt my feelings while another individual in the group may interpret the statement as she physically hurt me.

Although we use the same english words for the most part, their meanings differ greatly. Most of us understand this when we sit and reflect but often forget about it as we enter our hectic “daily grind” and confusion. The understandings differ greatly because the meanings are created on an individual basis based on that specific person’s experiences. The words themselves don’t mean anything at all, they are just their to differentiate one “thing” from another and aid in the google search of the mind. The word “Dog” has no meaning whatsoever until the meaning is infused into it on an individual neuro- semantic basis from experience. The word “Dog” may make you think of your current dog while someone else upon hearing the word “Dog” may trigger a terrible experience they encountered when a dog chased them when they were young. It’s the same word but infinite meanings are infused into it based on the individual and their own unique experiences.

Have a great week! If you would like to work with me please feel free to contact me at or email me at and we can see if my One-on-One Life Coaching Program is right for you.

Getting tangled up in the web of Language

Anyone who has spent considerable time attempting to answer any of the great metaphysical questions of life soon begins to reach a stage of frustration. The answer seems to always extend just out of one’s reach. We either stop asking the question entirely and resume our regular days or try an alternative approach, still coming to the point of frustration although the linguisitc metaphors have been changed.

This type of semantic hide and seek can be maddening for an individual…

“Of which we cannot speak we have to remain silent.”


For whatever reason, we can not remain silent, we keep attempting new ways to approach the answers but with the same tool every time, language.

This tool of dualistic language is precisely the sword we needed to get us to this stage of evolution BUT also prevents us from entering the room of the miraculous experience.

For us Westerner’s habitually using language we experience cognitive dissonance when we come across anything that seems ambiguous.

WE NEED CLEAR INFORMATION – the western mind

What do I do? I need advice! Be clear, What is my calling? Am I on the right path? I have to do something, but what!? Do I do this? Yes or No?

These types of thought processes create infinite paradoxes for the individual and can make people a little mad and frustrated…

The ultimate nature of reality transcends language. How is this so? The very nature of language is to discriminate one thing from the other, the act of discriminating one thing from the other is what allows us to project our meaning into one particular “thing” rather than another. But the meaning is not in the object, it’s in our mind that is projected into the object. A lamp can be seen as irrelevant to one person and a priceless family heirloom to another, although it “appears to be” the same lamp.

Meaning exists no where outside the individual, to have meaning you need an individual to discriminate an object from another, a word from another word, and create the meaning within themselves which is then projected out. We pretend to attach our words to our perceptions. We have been culturally conditioned to think with words.

Linguistics was vital in catalyzing our evolution but there will come a time where it can also hinder us on an individual and collective basis if we do not balance it with the nonverbal experience.

How do we enter into the realm of the nonverbal?


We Are All Greater Artists Than We Realize (Neuro-Relativity)

Who is the Master who makes the grass green?

– Dogen Zenji, 18th Century Zen Master

Dogen would ask all trainees this simple question… “Who is the Master who makes the grass green?”

The answer is as close as our visual cortex…


Let me explain…

Although it may seem difficult to comprehend, we receive somewhere in the neighborhood of a billion signals every minute (this number seems to be growing higher and higher every year, just know it’s A LOT). Most of us have difficulty keeping track of more than three things at a time and there have been studies that show the average person loses their focus ten times a minute. (Hey! Pay Attention!) Let me repeat, you receive over a BILLION signals every minute, to consciously keep track of that many pieces of information would be pure chaos. In order to create order and make sense of the chaotic onslaught of billions of bits of information we use an amazing tool that reads all the other tools of our organism-as-a-whole. This tool is our nervous system, which is processing all the information being sent to us.

Every second of every day your eyes are being sent information, your ears, your skin, your nose etc. Just because the voice in your head may be focused on what you are going to say to the beautiful guy/girl in class, does not mean the rest of your organism isn’t taking care of (processing) everything else, to be honest I wouldn’t want to be in charge of my breathing, bathroom breaks, food digestion, blood circulation, I’d probably forget all too often and then die, so it’s best it’s left to a more reliable companion, this companion, is your nervous system.

You are not made up of a whole bunch of pieces like Frankenstein, going forward, or at least for this blog post, you need to view yourself as one organism, the organism-as-a-whole, not the sum of a bunch of parts, it’s ALL ONE THING. Every evaluation that is being made is an evaluation as a whole, what the voice in your brain thinks it’s controlling is merely a false dichotomy,

For an exercise, tell yourself you know the difference between a movie and real life. The movie is composed of actors, actresses, directors, producers, lights, camera, you get it…. Now go see a scary movie in your local theatre that are so popular. Tell yourself it’s just a movie and “not real” and see if you don’t grab the chair, flinch, get shortness of breath, look away… What your voice in your head thinks it controls is an illusion, your body will still get tense in the theatre even though you tell yourself in your head “It’s just a movie…. it’s just a movie…..”


Our nervous system’s role is to receive, transmit and integrate signals and messages. While your conscious attention is focused on the act of reading these words, your nervous system is taking care of your blood flow, breathing, food digestion, filtering out harmful bacteria etc. The nervous system to this day appears to be a collection of many interlocking systems such as the immunological system, the endocrine system, the neuro-muscular system and so forth. All of these systems are in the process of computation, it’s a synergetic process on many levels and the messages are being sent up to the brain.

Your brain, the amazing bio-computer composed of One-Hundred Billion Neurons, receives the information from your nervous system and constructs a model of the world, which is then projected out. This model of the world, grid, reality tunnel, map, whatever term you’d like to use, is not objective reality, it’s your own personalized model/map that is being projected outwards. Read that last part again. The processing speed of your nervous system is so fast that we don’t notice it, and often never come to the realization that everything we come in contact with is not reality but our interpretation of reality.

The Map is NOT the Territory, meaning the model of the world your brain is creating from the signals it’s receiving from your nervous system, is not objective reality, but completely subjective. Or as Alan Watts beautifully stated “The Menu is NOT the Meal.” Everyone is using a different map to orient themselves around the environment, it’s no surprise why we have such difficulty communicating with one another and most of us feel misunderstood.

We are all greater artists than we realize 🙂

YOU are the master that makes the grass green, the green is not outside you, it’s in you, your visual cortex registers green from the environment, it does not exist outside “in the grass.”

Now that you know you are creating a model of the world and not viewing it from a completely objective lens, Click Here to read the next post using metaphors to illustrate how your mind works and how these maps we all create are acted out on a daily basis.

Have a great week! If you would like to work one-on-one with me please feel free to contact me at or email me at

Explaining Sexuality Using Quantum Theory

The other day I had an enlightening conversation with one of my clients. A new topic emerged that they were attempting to get some clarity on. SHe wanted to know if SHe was gay and what the definition was.

Being careful with my response I let them know such a definition did not exist, and could not exist.

Baffled, puzzled, and slightly annoyed SHe reframed the question, while my response was the same. A singular and universally accepted definition for “being gay” did not exist.

I will explain how this is the case using the framework of Quantum Theory and Neuro-Relativity.

Every person on the planet is interpreting and registering their own unique perception of the world using a combination of genetics, imprinting, and subsequent learning. (Blah, Blah, Blah Wes! Don’t worry I won’t bore you any more)

Some individuals define “gay” as following through with the sexual act with another member of the same sex whether it was enjoyable or not.

Some define “gay” as following through with the sexual act with another member of the same sex and enjoying it.

Some define “gay” as simply having thoughts about being with someone of the same sex.

Some define “gay” as needing to publicly admit “I’m gay.”

Ad infinitum… (You get the point)

So, which one of the billions of unique interpretations is the RIGHT one? Obviously, there is no right answer, and no two people agree on the same definition of “gay” just like no two scientists can agree on whether light travels as waves or particles. Based on some experiments light registers as waves using certain instruments and registers as particles using other instruments. It simply depends on who you ask and what instruments they are using.

Everyone is registering a completely different and unique perception of the world using their own instruments, this instrument being the human nervous system, which I will go into more detail on my next post. No two people on the planet are “seeing” the same world, the differences in our world perceptions can some times be staggering, as I’m sure you are aware.

Obviously we need words to orient ourselves within the environment, but there is no need whatsoever to define or limit ourselves into categories using these words. Words discriminate, limit and divide, so we can make references to particular things. (This is the nature of language.)


There is no SINGULAR definition that exists outside of our bodies, in the cosmos, that has defined what being “gay” IS, what being happy IS, what being successful IS, what being beautiful IS. It’s only defined on a person to person basis.

It’s perfectly fine to live with unanswered questions (most questions can’t be answered with words anyhow), we have developed a relationship with a mystery, not everything has a clear answer to it, yet we get tangled up in the linguistic net that we cast over reality, not realizing we put in there in the first place.

So, to summarize, there is NO SINGULAR definition to the question “What defines being gay?” there are billions of definitions, depending on the person you ask, which one is right? wrong? more true? That depends on the definition you choose to agree with, and you can always change your mind 🙂

There is no need to define yourself at all, just like when you stand by a fire you get warm, or when you dance with your friends you feel happy, don’t limit yourself into a category, because you are always changing, everything is transitory, yet the words we use are fixed events and linear, and if quantum theory and our experience with the universe is telling us anything at all, it’s that our lives and relationship to it can not be defined by words and labels, they just ruin the dance.

For more information on my Life Coaching services and to learn with me one-on-one e-mail me at I offer sessions over the phone, via video call on skype, and in person if you are local to San Diego, CA.

Happy Holidays Everyone!

The Thinker & The Prover

“All that we are is the result of all that we have thought. It is founded on thought. It is based on thought.”

-Buddha, The Dhammapada

William James,  the father of American Psychology, once told a story about an encounter with an older lady who believed the Earth rested on the back of a massive Turtle. Entering her model of reality, he kindly asked her, “Well what is holding up that turtle?” She responded quickly, “The Turtle is standing on the back of another turtle.” Before he could ask again she let him know, “It’s no use Dr. James, it’s Turtles allll the way down,”

Now before you label this lady as “delusional,” I think you’ll realize that ALL humans perceive their reality in the same fundamental manner, whether it’s Turtles or some other model of the world.

Dr. Leonard Orr once noted, the human mind behaves as if it were divided into two parts, the Thinker and the Prover.

The Thinker, the more complex of the two parts, can essentially think up anything. For example, depending on the time period, the Thinker can think that the universe is nothing to get excited about (Buddhism) or that the world is flat (Many Athletes seem to has this view these days.) The Thinker can think the cosmos is meaningless (Scientific Reductionists) or depending on the school of philosophy/religion that man is moral/immoral, mortal/immortal, or some combination of the two. The Thinker can also Think himself/herself sick and back to health, which the medical industry is still trying to figure out to this day.

This shouldn’t surprise anyone, it just simply shows that our instrument/tool for perceiving the world “outside,” our nervous system, has the ability to construct many types of maps depending on the time, culture, language and leadership for that specific environment.

I won’t go into detail in this blog post about what the Thinker is comprised of, but to provide some structure it appears to this day to be a combination of genetics, early imprinting, subsequent conditioning, and any new types of learning throughout the individual’s life (These are the main categories).

Now comes the fun part, the Prover. Now that you have your model for the world, the “map of the territory” as Alfred Korzybski artistically put it, you set out to Prove your model, to see if it works and makes you feel happy/secure. Whether you Prove this through the Deletion, Distortion or Generalization of information (It’s always a combination of the three) you will attempt to Prove it is so.

For example, lets take the fun model of the world that some celebrities are adamant about, the Flat Earth Theory. Once this individual incorporates this belief into their map of the world, they will distort, delete and generalize information to Prove the world is flat. They do this without being conscious of it. On the other side of the model, his/her friends will distort, delete and generalize information to Prove their model, that the Earth is round and “floating” in space. What the Thinker thinks, the Prover Proves. This example seems to me to be the least abrasive, but as some of you connected the dots, any economic, political, religious or philosophical belief can be inserted above 😉

Many individuals are quick to point out how silly of a belief system others have, but do not realize that they, themselves, have constructed a model on the same basic principles.

Until you become WOKE AF, find enlightenment, satori, whatever your phrase is, which simply means you have been able to become aware of the distinction between your subjective map of the world and the objective territory itself, we will be in a continuous loop of dissatisfaction trying to fit the world into our model that we ourselves have created. If you haven’t noticed yet, this can not be done.

Most of the humans throughout the course of history Thought they had THE CORRECT MAP of the world and set out to Prove it, by whatever means they felt necessary, which sadly, is still going on today and is the source of most of the turmoil.

We can not operate without a model, but don’t forget, you have created the internal model yourself. So take some time to reflect on what your Thinking, and what you set out to Prove each day, or don’t, what do I know, this is just what I Think.

Attention on Attention

Information consumes attention, Hence a wealth of information creates a poverty of attention – Herbert Simon

Before anything of significance can be accomplished with my clients and I, we will need focus, concentration, attention, the will, whatever name you want to call it.

This is THE starting point, before we take any steps down the path of creating the life experiences we would like to enjoy, we will need our undivided attention toward our vision.

Sounds simple right? This shouldn’t surprise anyone…

Most of you are aware that there is a wide spectrum of attention, from simply noticing another individual, to tuning into someone, all the way to compassion and empathy toward another individual and the attempt to understand the world they perceive.

If we have time constraints, we will more than likely just notice different phenomena throughout our day, rather than the more time consuming endeavors of attention like tuning in and compassion. If we never notice the potential depths in these events throughout our day, we never even go down the road of empathy and compassion.

I think we would all agree that attention today is under attack.  This is quite apparent for me these days as I spend time with friends, family and loved ones, everyone is quite distracted with their phones and other devices. Everything seems to be competing for our attention. An obvious example for me is when I go to post something on social media, I find myself at times on a completely random tangent five minutes later, completely off course from my original objective. The incredible tools we use to connect with the global village, for instance our phones and computers, are also in the game of grabbing our attention and seducing us, it’s a double edge sword.

It’s time to reclaim our focused attention and direct it towards our vision. We have to be mindful and turn our attention on our attention. If we notice we are getting off track too often when using our computers or phones, even television, we need to set hard limits for ourselves and stick to them. The lights and sounds literally place you in a trance so be aware of this prior to engaging in the digital theatre with such devises.

Focused attention takes energy, like any action. Each choice we make is either getting us closer or further away from creating the life we see for ourselves. The average individual gets distracted 6-10 times a minute, which is staggering. Holding our attention is difficult, it’s energy draining, that’s why we need to consciously engage and then disengage to replenish our energy reserves.

I highly recommend to each of my clients they disengage from work or a particular project every 60-90 minutes. After the 60-90 minute mark mistakes happen much more often and we begin to lose our natural flow state. View your day as a collection of short sprints rather than a long linear marathon. After the 60-90 minute sprint that is free from distractions, my clients have found it helpful to go for a quick walk around the office to regroup and to relax the muscle of attention. This disengaged activity lets the mind gather information creatively without putting the rigid structure on your attention.

The wandering mind allows us the freedom to make connections between remote elements in a new and novel way. Once we begin to see, feel and/or hear these new connections and patterns with the relaxed mind, we will need to call on our focused attention to make it a reality.

Direct your attention on what you are directing your attention to each and every moment. Every day we have the opportunity to take one more step toward or away from our vision. The magic of your day is in your daily routine, what you care about, what you believe deserves your attention. Take an inventory today of the activities and other phenomena you are directing your attention toward. Don’t focus on hitting home runs, just hit singles choice by choice, word by word, thought by thought, and you will notice 24 hours is a long time if we are directing our attention wisely. Are you in control of your attention?

Attention has become a rare commodity, but it’s a very precious commodity and magic occurs when used properly,


For more information on my business and life coaching services, schedule a free consultation HERE

The Art of Language


“The syntactical nature of reality, the real secret of magic, is that the world is made of words. And if you know the words that the world is made of, you can make of it whatever you wish.”

– Terence Mckenna

There is nothing more vital to one’s life, one’s experience, than the understanding of language. We see in words, hear in words, think in words, feel in words, EVERYTHING is language. Nothing can be achieved or manifested without words, without the ability to speak about our feelings/ideas/sensations/ intelligently. All day we swim in words, like a fish in water, many of us, like myself didn’t truly realize the significance they had on my immediate experience with reality, until I was imprisoned by them. I imprisoned myself within words, but the beauty of the story is I’ve liberated myself with words. Until we become conscious of language and the machinery that it is, we can not use it as the transformational tool that it is, it is humanity’s most prized achievement.

Like any tool, it solely depends on the user, the conscious being that “picks it up.” Whether it is a pen or a paintbrush, some manifest masterpieces while others manifest more simple forms of expression. Before we use the tool that is language, it makes sense to be aware of it’s power and potential, as well as consequences if used in a manner harmful to oneself or others. Any tool that has tremendous potentiality for actualizing ideas, must be used consciously.

From a very young age, we are thrown into a sea of words, swimming and treading words to stay afloat, language makes for an incredible tool, our greatest tool with nothing even close to it, but language makes for a terrible master. Don’t be so TRUSTING of words, at all moments in the day, watching tv, talking to friends, listening to family members, reading articles, we are being conditioned. Until we cultivate a conscious bubble within ourselves we can rest in, that understands the machinery of language and how incredibly general it’s assumptions are, we will always be told how it is, what to do, etc., the rhetoric of life. There is a world beyond words, and many of us paint over reality with a mosaic of words. Words, like any tool, can be over used, we need to know when to use words and when not too. Words remove the meaning and feelings from reality.

If I were to ask you to describe love… Listen to your words… See how poorly you are describing love. Reality is almost impossible to talk about, the feelings and emotions we feel at every given moment. You KNOW what love it, but when asked to describe it with words you find they just don’t suffice. When you read and listen, when you are being conditioned by anyone, see PAST the words, and draw your own conclusions based on how you feel about the matter.

Stop tiling over reality with words, words most often than not ruin the moment, ruin the feeling, ruin the experience.

Managing Your Energy

We exist within a digital realm. Everything we do, the pace and the rhythms become more and more expedited each week. Our weeks are relentless and full of rapid fire events, one after the other in a linear sequence. Our culture celebrates breadth rather than depth, whether it’s with co-workers, friends, family or ourselves. Quick reaction and pace seems to be valued more than careful reflection. Very few us of take the time to pause and consider who we want to be or where we want to go, we believe that if we just keep working hard it will pay off. The reality is hard work without direction and purpose will not pay off, no matter how busy you are or how your mind tries to justify productivity.

At all moments of the day we are expanding and contracting our energy, with little time given to restoration. Physically, mentally, emotionally and spiritually we are under nourished but we believe that we can perform at a high level day in and day out based on the expectations of others and ourselves. If it hasn’t happened yet, this will lead to a burn out, the wheels will eventually fall off. The goal is to be conscious enough to make a change before this burn out.

We are all trying to do the best we can, given the demands of today’s culture. A problem manifests itself when the external demands of our home and work life far exceed our capabilities and energy levels, especially with the lack of proper daily maintenance of our body and mind. We rarely get a great night sleep, use coffee to get us up and alcohol at night to unwind. All of the actions and decisions we make daily have consequences, some more visible and felt than others, but existing and building nonetheless. We are not in a position to shape the environment to us, our goals, our dreams our values, rather we shape and mold ourselves to fit the environment with a mind that is experiencing atrophy.

My coaching touches with the 4 main aspects of our existence, the physical, the emotional, the mental and the spiritual. If you have a free 45-minutes I invite you to jump on a call with me so we can take an inventory of your current situation and see if we can make a great team to begin to manifest the life you know you ought to be experiencing.

The Dance between Patience and Mindful Business

In today’s business culture, common words that are thrown around are “Grinding,” “Hustle,” “Workaholic,” “Do, Do, Do,” “More! More! More!.” The business culture I was deeply embedded in and the values it upheld and what I directly came in contact with based on my own immediate feelings, always seemed out of harmony. We are quickly handed the industry rhetoric as to how things are, the proverbial “blueprint for success.” Follow this concept, this model, and you will achieve the reward. We quickly hit the ground running because we have the consistent set of waves coming in known as bills, debt, and so on. There is no time for patience, for reflection, I need to go DO something or the industry will leave me in the dust, I will lose to the competition, I won’t be able to pay my bills or maintain MY lifestyle.

Take a deep breath… the momentum and tension builds and builds until it works against us completely.

In the same way we are handed a concept of “how it is” in business, the same goes for life. What I failed to realize, and many others, is the mere fact that it is simply THEIR concept as to how life or the industry is, just one concept of seemingly infinite. Once we believe what we are told as to “how it is” then we use such a small portion of our unique faculty and creativity because there is a small space of wiggle room within the confining walls of “their concept and models for what THEY believe success is” and how to achieve it. Learn what you’d like from mentors, teachers etc and then forget it all, throw it away, the information and technologies available now didn’t exists back then when they developed their models and concepts, and most importantly it was contoured to fit their unique faculty, not yours.

Manifest your own concepts and models that work within the harmony of YOU and the unique faculty you have at your disposal.

Before you begin in an industry, it is highly beneficial to first look at it from a birds eye view as a “Game.” By game I mean it adheres to rules, roles, and boundaries. Regardless of industry, everything operates within a system of order, some more complicated than others. The one that truly understands this, does not view business as competitive, rather they view it as collaborative. The Male Dominator Complex influenced by greed and fear that many in the business world are working off of is not worth any amount of material gain compared to what it costs you in the end.

The Rules and Boundaries of the game you are entering into are rather simple concepts, your Role in the game is what I’d like to dive deeper into…

Until you clearly figure out what your role is, your strengths and what you enjoy, how this “work” fits within your ideal day, which hopefully you have drawn out, you’ll just inherit someone else’s concept or model for success, that was completely molded to fit their strengths and their lifestyle. You’ll quickly find yourself in situations, like I did, where you are “forcing” or “grinding” yourself to work in ways that are out of touch of your natural rhythm rather than shaping your work day around your strengths and special faculty we all have.

Speaking from my own experience, I never reflected and figured out what I was truly good at, what I enjoyed, in other words I didn’t feel I really had a purpose, I just floated from job to job as a means to cover my monthly expenses and what would make me the most money. True financial freedom is not achieved by thinking about achieving financial freedom. There is a reason you are here, a purpose, you are not an accident, you are present because you need to be. You have a skill set that nobody has ever had in the history of man, what are your skills? Does the job you currently have use these skills? What does your dream day look like? How does your job or business fit within that perfect day?

Rather than speaking about being uphappy, disliking aspects of ourselves or phenomena like our job/relationships etc., write down what your perfect day looks like and what you do like. This is the first step in making it a reality, begin to visualize it and speak about it intelligently.

If one takes a step back and clearly views the process of nature, which we are an integral part of, it is quite clear that our immediate experience is becoming more and more complex, otherwise known as novelty. Nature produces higher systems of order and complexification to produce even higher states of order and complexification. Since this is the case, where our time and energy is spent is critical to a healthy experience. With complexity taking place faster and faster, we need to be highly fluid, adaptable and organized. We can’t get stuck within models and concepts that were formulated based on conditions that were far different from the present. As we can take a step out of the infinite games we partake in daily, our business, our relationships, all phenomena, and reflect, we can navigate through the ever changing complexifying landscape with greater ease. One of the most productive activities is non activity, let the dust settle where we have been stopping around in all week to see our path more clearly and gracefully.

If you have any questions or would like to work with me, feel free to email me at, I hope you all have a wonderful week.